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Danube Urban Brand: A regional network building through tourism and education to strengthen the Danube cultural identity and solidarity

Beneficiary: INTERREG Danube Transnational Programme, Ministry of Regional Development and Public Administration - Directorate General for European Territorial Cooperation

Period: 2017-2019

Project leader (UAUIM): Angelica Stan

Consortium leader: Balint Kadar (BME)

Project team (UAUIM): Mihaela Hărmănescu, Sorin Manea, Maria Enache, Mihaela Negulescu, Ana Opriș, Gabriel Pascariu, Cerasella Craciun, Cristina I. Enache, Claudiu Runceanu, Andreea Simion, Andreea Acasandre, Laura Tucan, Maria Boștenaru, Adrian Cioangher.

Contributors: Cătălina Vărzaru, Florin Rădulescu, Ana Tatu, Adrian Constantin Ionita, Veronica Tănase

Students (UAUM): (undergraduate) Ciobanu Silvia, Clapan Valentin, Costan Anca, Dobre Lucia, Dobre Adiela, Gavrilescu Ilinca, Papina Codruț, Ștefan Alina, Suciu Constantin, Zanfir Ioana / (master MPT - year 2) Bucur Alexandra, Cazacu Alexandra, Dumitru Violeta, Gheorghe Andreea, Ghiță Cristian, Grigore Elena, Hoinărescu Irina, Marin Horațiu, Munteanu Marina, Mănuță Monica, Păvăluc Loredana, Radu Elena Spiridon Luiza, Strîmbeanu Elena, Tofan Andreea, Tudor Mihaela, Văcaru Andrei, Zeca Luciana.

Short description

The DANUrB project - "Danube Urban Brand: a regional network building through tourism and education to strengthen the Danube cultural identity and solidarity" was based on a broad institutional partnership coordinated by the Budapest University of Technology and Economics (BME), together with a consortium of 21 universities, research institutes and non-governmental organisations and tourism companies from across the Danube region (including: Slovak University of Technology in Bratislava, Vienna University of Technology, The Vienna Institute for Urban Sustainability (OIKODROM), Sofia Heritage Interpretation Center, Romanian National Institute for Research and Development in Tourism (INCDT), National Tourism Cluster "Bulgarian Guide" (NTC- BG), The National Institute for Research and Development in Construction, Hungarian Contemporary Architecture Centre, University for Continuing Education - Danube University Krems, University of Belgrade, University of Novi Sad, as well as 18 local and regional Danube municipalities. From the Romanian area, the cities of Giurgiu and Calarasi were included as case studies.

The main aim of the project was to create a comprehensive spatial-cultural network, a "European cultural promenade" connecting all the communities along the Danube, unifying them into a single tourist destination brand, offering thematic routes and development possibilities that can increase the number of visitors who can extend their stay in the region. Through a variety of actions - from field research, to community reactivation strategies and actions, the project has demonstrated that a common Danube urban brand can bring simultaneous social and economic benefits, helping to rebalance the system. International knowledge and practices were implemented in the local conditions of the cities studied, fostering closer cross-border cooperation with communities and stakeholders in the micro-regions of the 7 Danube countries. The project has achieved a joint cooperation strategy based on a tailor-made approach to the urban environment, with the Danube Cultural Promenade as the basis for stimulating the development of tourism and cultural industries.