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Danube Urban Brand: Building Regional and Local Resilience through the Valorization of Danube's Cultural Heritage

Beneficiary: INTERREG Danube Transnational Programme - Ministry of Regional Development and Public Administration - Directorate General for European Territorial Cooperation

Period: 2020-2022

Project leader (UAUIM): Angelica Stan

Consortium leader: Balint Kadar (BME)

Project team (UAUIM): Mihaela Hărmănescu, Sorin Manea, Marian Moiceanu, Maria Enache, Mihaela Negulescu, Claudiu Runceanu, Ioana Enache.

Collaborators: Ana Opriș, Cătălina Vărzaru, Florin Rădulescu, Ana Tatu, Adrian Constantin Ionita, Veronica Tănase

Students (UAUM): Andone Samuel, Cățoiu Mihnea, David Luiza, Deảk Gabriella, Dulf Ioana, Duță Ioana, Ignătescu Mihai, Ilie Melissa, Ion Florentin, Mihalcea Violeta, Mîrzac Denisa, Nedelea Daniel, Șimon Isabel, Thomas Dyane, Tomescu Elena

Short description

The DANUrB+ partnership is led by the Budapest University of Technology and Economics (BME), which acts as project leader and is made up of a consortium of 17 partners, including the University of Architecture and Urbanism "Ion Mincu" in Bucharest.

DANUrB+ aimed to foster the resilient use of cultural heritage and resources in peripheral and border regions of the Danube, especially those of shrinking cities. The project was supported by the work of an international consortium of universities, research centres, NGOs and city municipalities, identified new opportunities for attractiveness in shrinking localities, uncovering and activating un/under/underused local heritage values. The actions were oriented - as in the previous project - towards strengthening the cultural identity of the Danube, of a "Danube cities brand" providing the opportunity for better monitoring and development of local and regional tourism.  Through field research, meetings with local stakeholders, planned events in communities, activities with students, camps, workshops, development and action plans, various publications, the DANUrB Atlas and the documentary film, the project has led to increased visibility of the existing cultural heritage along the Danube, and through this, to increased capacity of stakeholders in local and interregional cooperation, increased local development potential and regional and international tourism attractiveness.

The DANUrB+ project has 4 pillars: Research, Planning Tools, Education and Action.

DANUrB+ adopts an integrated, multidisciplinary, inter-regional, networked approach, with the consortium reaching out to local actors in cities, who are strategic partners associated in the project, including local values and projects in the DANUrB Platform, promoting the cultural network of DANUrB cities and regions through documentary film, festivals, events in communities.